Jennifer Adams Quoted in “NAD Flags Bayer One A Day Men’s Fertility Positioning”
NutraIngredients turned to Jennifer Adams for comment on an NAD decision on April 8, 2026. The case involved a series of claims tied to Bayer HealthCare’s One A Day Men’s Pre-Conception Health Complete Multivitamin. The NAD recommended that the company modify its claims and concluded that its messaging conveyed unsupported fertility benefits.
Jennifer highlighted that NAD increasingly gives overall advertising context greater weight when examining what would be considered standard structure/function claims.
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