news November 27, 2023

NEW! Amin In a Minute Video: From Cairo, Egypt — Spices, FTC Rules and Traditional Use Claims

Surrounded by spice vendors at the historic Khan El-Khalili bazaar in Cairo, Egypt, Rend Al-Mondhiry presents our latest Amin In a Minute video. Like spices, FTC rules are complex, but Rend’s message is simple: Remember that when assessing advertising, the FTC will look closely at whether historical or traditional use claims directly or indirectly communicate a health benefit to consumers and that qualifications are necessary to avoid the implication that a product has been scientifically evaluated for efficacy.