publication April 13, 2016

FTC Gets Into the ‘Natural’ Game—But Does it Advance the Ball?

‘FTC Gets Into the ‘Natural’ Game — But Does it Advance the Ball?’, by Ivan Wasserman, New Hope Network, April 2016.

The FTC takes action against five personal care companies using “all natural” claims but doesn’t tackle the difficult issues that companies (and courts) struggle with when deciding what is “natural.”

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