publication October 27, 2005

A Guide to Trademarks and the Trademark Process

‘A Guide to Trademarks and the Trademark Process,’ by Rakesh Amin, American Botanical Council, HerbalGram, Issue 68, 2005.

As the lifeblood of any new product, an advertising campaign often revolves around the strength of its trademark. Selecting an appropriate trademark becomes more important and more difficult as intensified market competition increases the length and expense of new drug and herbal supplement development. Selecting the appropriate trademark, however, is no simple task: the trademark selection process is void of concrete guidelines and rife with potential pitfalls; creation and protection of a trademark can be costly; and measures should be taken to protect that investment.

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