“Oregon High Court Ruling on Materiality in Consumer-Deception Cases Creates New Risks for Advertisers” by Jennifer Adams
“Oregon High Court Ruling on Materiality in Consumer-Deception Cases Creates New Risks for Advertisers” by Jennifer Adams, Washington Legal Foundation, June 2023.
Jennifer explains why the Oregon Supreme Court’s decision in State ex rel. Rosenblum v. Living Essentials, LLC could have far-reaching implications across the consumer goods industries. She writes: “On first read of Living Essentials, the conclusion that two of the UTPA’s prohibited practices, ORS 646.608(1)(b) and (1)(e), lack materiality requirements appears to be rather narrow, based on a careful and nuanced dissection of the statute. But the impact may be far broader.”
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