news April 10, 2023

Jennifer Adams Quoted in “Viral, $25 Million Liver King Lawsuit ‘Finished, Kaput, Dead'”

Jennifer Adams spoke with Natural Products Insider about the dismissal of a $25 million class action lawsuit against social media influencer Brian Johnson, aka the “Liver King,” alleging harm from deceptive advertising and marketing practices.¬†

Jennifer believes the case concluded via private resolution. She stated that it did not appear to assert that Johnson’s products were themselves false or misleading, just his marketing, and that he may have faced procedural hurdles making it difficult to prevail. Jennifer highlighted that class certification is difficult for implied claims, especially claims that are not on product labels, since it is nearly impossible to ascertain which consumers saw what and understood it to mean.

Click here to read more of Jennifer’s thoughts on the subject.