“ATW Legal Takeaways” – New Column by Lauren Aronson on Revised FTC Endorsement Guides and Proposed Rule Regarding Consumer Reviews and Testimonials
In the latest “ATW Legal Takeaways” column published by Natural Products Insider, Lauren Aronson writes: “FTC is continuing to focus on endorsements — particularly consumer reviews — and is interested in increasing its ability to obtain significant monetary penalties.
It is a good time for brands to review their social media policies and influencer programs. For brands that solicit consumer reviews or allow consumers to leave reviews on brand websites, it is important to understand the new proposed rule as well as the updates to the Guides to ensure compliance.
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